FINRA
The Challenge
Finra’s HR Team wanted to create a seamless fitness and wellness program that had a targeted reach to all of its 17 US Regional locations. The messaging needed to resonate well with Finra’s diverse employee population, meet the logistics and scheduling needs of all employees, and be innovative in its design and delivery. Finra specifically requested a user-friendly, online wellness platform, serving multi-cultural and demographic populations with a variety of touch points, including nutrition education, a variety of fitness and wellness programming, and health challenges competitions that had built-in incentives and prizes.